Range Planning

Using a number of theoretical models and buying and merchandising practices / tools develop a 10 piece cohesive commercial fashion product range for an agreed UK mid-market retailer . Core metrics will be provided. The range will fill a gap in their current offering and will retail in S/S19. The range will be sold in the UK and target a fully researched UK consumer, loyal to the brand. Supervisor: Julie O'Sullivan, Course Leader LCF MBA